This
year, I was awarded a full scholarship to attend the PLA Conference in
Columbus, Ohio. I had never attended one before and was eager to check out the
schedule of programs, guests and exhibitors. I found the app to be a useful
tool as I sat down to plan my conference experience.
One
that really stood out to me was called The Library as Studio: Why
Original Content Is Important For Libraries Today and Tomorrow, led by Mary
Kapusta and Casey Corneil. The concept of a library putting out original
content was not wholly new to me. Here at the David A. Howe Public Library, we
have had a podcast that also airs locally on FM radio since 2015. When the
pandemic forced us to quickly rethink everything, I was very relieved that we
already had the podcast as a programming outlet. It went on, unfazed by the
shutdowns, and truly showcased its importance to the library overall.
As
the speakers in this session covered, 2020 made us all start to look to video
options. We did things we hadn’t done before and found that, some of them, we
liked! While we’ve continued in some of these veins, video did not go on to
become a major part of our output. This session made me question why. When
discussing YouTube content, Kapusta and Corneil cautioned against treating it
as an archive for content (often outdated) to languish. I did feel a
little called out by that. Running through our
library channel in my mind as
the session continued, I identified several things that I knew were there that
shouldn’t be.
They
went on to express the importance of simple production values. Things like
sound, clarity and camera work can often feel like afterthoughts, especially in
live videos or quickie content. I appreciated some of their practical advice,
and they really drove home the idea of making original content stand on its
own. Aside from the podcast, I realized I considered a lot of our online and
video work as just supplemental. I was really challenged to flip that and
explore all that we might be leaving on the table.
It was great to hear from a library and librarians who have found success in
this area, and it was encouraging to look around and see so many people in the
seats having the same realizations as me. Now, we are better prepared to charge
forward. Let’s do it!